Star Microelectronics pursues a strategy of profitable growth. This strategy is rooted in our broad spectrum of technological competence, which in turn is derived from the in-depth knowledge and extensive experience of our people. The result of their development and dedicated work is our strength. It keeps us competitive, enables us to grow and assures our future performance. The outcomes of our ongoing quality, technical data support and other services give our customers crucial competitive advantages, while opening up new applications and markets.
Star Microelectronics benefits from the synergies that arise from its ability to master and combine different technologies. With our products and services we concentrate on fast-growing markets and are increasing our presence in these markets. We remain flexible and unbiased in our choice of the most favorable materials and services. Where it is probable that Star Microcontrollers cannot attain a leading market position in a given business activity, we will either focus on specific market segments or abandon this business.
The customer is at the center of all our efforts. Satisfied customers are indispensable to our success. We serve as partners to our customers. Our top priority is to provide products and services that help them remain competitive and become more competitive. The personal commitment and efforts of every employee of Star Microcontrollers make a vital contribution to the complete customer satisfaction.
Flawless and efficient processes are imperative to enable us to satisfy the varied and ever more exacting demands of the markets we serve. We constantly improve our processes and continually work to enhance our quality, become more reliable, increase our speed and cut our costs.
Our employees are our most valuable asset. Their knowledge, experience and dedication are what make our company’s success possible in the first place. We are committed to a corporate culture that gives employees the freedom to develop their creativity. We support close cooperation and enterprise at all levels and in all parts of the organization. We actively encourage our employees to channelize their creativity and skills into the success of the company. We promote employees who work hard to gain new skills and are committed and willing to take decisions.